In a realm of online photography, Instagram has long been an entertainment-only hub. However, this has changed. Faced with the rapid growth of the business potential of the Web, this network has introduced some innovations, meant for business users to utilize Instagram for their professional needs. Here’s how you can run it efficiently for your business.
Informative Business Profile
Everything happens fast in social media, but Instagram is the champion of this trend. It’s the Usain Bolt of social media, speed-wise. Consequently, you only have a blink of an eye to attract other users to notice your unique quality. So, what you need to do is create an impactful business profile using the next three steps.
- Add your phone number and your address. Such offline info will add to your credibility.
- Include the email address.
- Set the logo as the profile picture.
When a (potential) follower spots a cohesive profile, it will catch their eye. In combination with the features that follow, you’ll have a great team for a clever business promotion.
Colors and Fonts
In line with the previous statement that you have a part of a second to engage people to follow you, it’s equally important to stay consistent with your Instagram posts. It mostly relates to the choice of colors and fonts. The rule of thumb is that the former need to appropriately communicate your business, as shown in this infographic. For instance, businesses aiming at children will use pastel colors, while the ones dealing with ecology should go green etc.
As for the fonts, opt for one or two types and always use them in the same contexts. You can use some great apps to make your own fonts, as well.
Share Your Work Ambience
If you’re interested in the way other companies work and bring their decision, it’s highly likely other entrepreneurs possess the curiosity of the same kind. Hence, post some interesting photos from your in-house meetings and different work sessions. Except that, add excerpts from the videos that display your business in the best light. Using the newly introduced 60-sec video feature can help you depict how you work and why other Instagram business users should contact you.
Rise Above The Average
The great thing about Instagram is that it’s perfect for ingenious ideas. In other words, when you come up with an authentic promotional feature relevant for your field of work, you’re highly likely to get into the spotlight. Not to mention that combining digital strategies with classic, analog marketing techniques can lead to better brand identity. According to Ryan’s Web Design company, successfully running an online presence requires ongoing maintenance and all the business changes must be reflected in your website and social media profiles.
Furthermore, since social media users like being treated with special care, try to look at your Instagram business profile from their point of view. Apply here what you notice others do well and avoid what you would grade as failed attempts. If you nurture your visitors with useful posts, they will naturally converge into your followers and perhaps even business associates. What’s more, such an attitude will definitely lift you above average Instagram profiles.
The business potentials of Instagram are yet to grow. Still, it’s essential to start developing your Instagram status on time and use all the career-enhancing benefits this great network has to offer.
About the Author
Emma Miller is a marketer and a writer from Sydney. Her focus are digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog and a mother of two.