Your professional or business website is your representative to the world. You can’t make an impression personally to millions of people all at once – but your website can. Now, you wouldn’t want to be “misrepresented”, wouldn’t you?
How would you be able to tell when should you redesign your website or create a new one?
- When your current site does not work seamlessly.
- When you don’t see results in your initial goals of creating a website.
- When you don’t create leads or sell your product or service anymore.
- When your site is outdated.
- When you get many complaints that they can’t navigate your site well.
- When you have changed your marketing goals and your site doesn’t fit into
- the equation.
Now, what to do? Should you just tweak your current site or create a new one? It is best to consult with someone with experience. You should redesign if you’re not getting any results. Probably it’s just the content, they layout or both. But you have to consult an expert on this. It would just be a waste of time and money when you decide to redesign when you need a total overhaul. Now, you build a new site if your current one is buggy, too dated or beyond repair. You can start fresh! Create new content and with a new layout, you will also be able to refresh your profit.
Remember that people do judge you by your website. When they get turned off by your website, whether it’s content, layout or ease of use, you will lose a client. Many people think that simply having a website is enough. That’s not true. Your website should exude of the quality of the product and service that you offer. If your brand is fun, your website should be fun also. If you want to come off as a straight arrow, your website should be like that too.
Never underestimate the power of the website. You wouldn’t sell yourself short in person, right? Don’t do it online. If you are not sure on what to do, I would be more than happy to give you a free consultation. Just contact me.