To kick off this brand new work week leading up to the Easter holiday, we’re going to start with GaryVee’s article entitled simply “Hack” or “Growing Fast? Maintaining Your Intimate Customer Experience with One Easy Hack”. Gary begins by saying that it’s great news to learn that your company is growing and taking on new team members in order to get all the work done. However, he goes on to add that it growth can be worrying for some companies and especially small ones as they’re concerned they’ll be sacrificing some of their customer experiences. However, this doesn’t have to be the case.
Gary says that companies need to make sure they’re always available to their customers no matter how fast they grow. One of the best ways to do this is to be active on Twitter. Then make sure all customer reviews are replied to, read and reply to Facebook comments and join conversations and answer comments on Instagram. When you do all these things, your customers and fans will know that the experience they grew to love won’t be lost plus it will show new customers that this is the type of experience they will get if they become customers. In order to scale engagement, you must delegate says Gary and do so effectively. Empower people with they tools they need to move forward to ma ke engagement happen.
In the article “Why I Don’t Enforce a Dress Code at My Company” Gary starts out by saying that often times visitors to VaynerMedia take notice that everyone is dressed casually. Visitors often ask if this casual attire affects the professionalism at the company. Gary always comes back with the same response which is “Content is king but context is God” in which he is talking about the principles that he laid out in his book Jab Jab Jab Right Hook. These principles take the reader through the do’s and don’ts of creating great content for social media platforms but the same fundamentals apply to office dress code according to Gary. He goes on to say that if you were a new employee at VaynerMedia and you walked in wearing a suit and tie, you’d stand out from the crowd. His company’s dress code is exceptionally casual he says because it speaks to the environment that stems from the top or in other words, him. Gary just isn’t keen on dressing up as that’s not his style.