Getting your business in the media can increase the success of your company, but many people find it hard to get the media coverage they are looking for. However, getting your business in the media is a lot easier than it used to be and this is how you go about it!
Try to get in touch with some of the smaller yet established media platforms and build from there. Aiming to high will get you nowhere, but you have to start somewhere. Reach out to some very specific media sources, for example a dedicated news site for your niche market.
When contacting the media, it is essential that you have something to offer them. Has your business released a new product or service your target group needs to be aware about? Have you recently won an award that proofs your expertise and reliability in the sector? These things will get journalists interested in what you have to say and will bring in some extra media exposure for your starting a business!