People are using mobile devices to access their emails more and more in today’s modern world. In fact, somewhere between 15% and 65% of all emails are now opened via mobile devices. That translates to mean your company could be losing out on a whole lot of active readers and email views if you aren’t crafting mobile-friendly emails. In a previous article, we shared five useful tips for ensuring your emails are mobile-friendly. Today you can read about five more useful tips you can utilize in this endeavor.
1. Use A Responsive Email Design
This is where it might be a good idea to hire on a professional email marketer and/or graphic designer. For those who prefer to do it themselves, however, this means that your email should literally be designed to garner a response from your readers. Although a fairly new marketing technique, responsive email design is steadily rising in popularity. It can be a tricky process trying to figure out which designs garner more response from your following, but a bit of research (along with some trial and error) can help you find out what works best for your company.
2. Keep Content Brief Yet Informative
Long content requires a lot of scrolling on the majority of mobile devices. Too many scrolls can immediately turn someone off reading something. This is why it is important to keep your content brief. Forget about fillers and fluff. Instead, focus on getting your point across in as few words as possible. A good idea is to briefly explain an article you posted on your blog or website, and then supply a link should your customers wish to read more. Your email content should also be informative. Although you should be ditching the fillers, you should still ensure you have supplied your readers with accurate, engaging information that will make them want to continue reading your emails.
3. Gain Your Customer’s Trust
In a world of unwanted spam emails and nasty computer viruses, email users can be hesitant about what they open. This is why you need to gain their trust as much as possible. This can be successfully done via social media, your blog, and website. Engage your users on these channels, offer them valuable information, and otherwise earn their trust. Doing this can help ensure your emails actually get opened instead of being sent straight to the spam folder or trash bin.
4. Make For Easy Reading
Scrolling countless times with non-stop writing can be dull, strain the eyes, and just plain annoying. You need to make your emails easy for mobile users to read. To do this, you can break up your content into bite-sized paragraphs for starters. Paragraphs should contains no more than five sentences each for optimal mobile viewing. Text should be neither too small or ridiculously large, and is best presented in a clear, easy to read text and color. Break up your text with a few images. Just ensure you aren’t overdoing the images or you will simply be annoying your customers all over again.
5. Avoid Errors- Always
There is nothing more annoying than reading an email containing a ton of errors and typos. If you want to look professional, ensure your content is error-free. This does not just apply to your normal, run-of-the-mill typos either. Don’t write content you aren’t sure about. Always recheck your sources to ensure you are not just furthering lies or rumors. You can easily lose credibility and your customer’s trust this way.
With so many people accessing their email via mobile devices, it becomes imperative you keep them in mind when crafting your newsletters. To ensure your emails are mobile-friendly, use a responsive design, keep your content brief yet informative, gain your customer’s trust, make for easy reading, and always avoid errors. Utilizing these simple tips can help you achieve optimal success in your email marketing endeavors.